MYSLF is Yves Saint Laurent's most personal and philosophically charged masculine fragrance to date — a scent built around the idea of radical self-expression and the freedom to be exactly who you are, without compromise or apology. In a fragrance landscape crowded with conformity, MYSLF stands apart by embracing contradiction: it is simultaneously fresh and warm, solar and woody, confident and tender. The result is a fragrance of remarkable balance and modern sophistication that feels genuinely new while remaining entirely wearable. The bottle is perhaps the boldest design statement YSL has made in years — a tall, slim, fully blacked-out rectangular flacon with the iconic YSL monogram embossed in high-gloss lacquer against the matte black surface, creating a tone-on-tone effect of extraordinary elegance. No colour. No distraction. Just the logo, the shape, and absolute conviction.

Features

• Concentration: Eau de Parfum — richly composed and deeply saturated, delivering exceptional depth, projection, and longevity that makes MYSLF one of the most complete and satisfying masculines in the current YSL lineup.
• Longevity: 9–11 hours of warm, evolving wear with a smooth and appealing sillage — bright and projecting in the opening hours, settling into a creamy, skin-close warmth that lingers beautifully through the day and evening.
• Occasion: Highly versatile across all seasons and occasions — the solar freshness of the opening suits daytime and warmer weather beautifully, while the warm amberwood base carries it effortlessly into evening and cooler months. A genuine all-rounder of the highest quality.
• Bottle design: A tall, slim rectangular flacon executed entirely in deep matte black glass — one of the most striking and minimalist fragrance bottle designs of recent years.